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Yame No. 89 Matcha, 20g

Regular price $39.00

Yame No. 89 is a first-harvest, single cultivar matcha from a family-run tea farm in Yame, Japan. Traditionally stone-milled and shade-grown, it is smooth, layered, and quietly complex, with notes of cocoa, avocado, toasted grain, and a softly nutty, lingering umami finish.

Enjoy as a one-time purchase or subscribe to keep your practice uninterrupted.

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HARVEST

First Harvest

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TERROIR

Yame, Japan

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MILLING

Stone-Milled

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CULTIVAR

Yabukita

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The Whisk

$34.00


Harvest: First Harvest vs. Ceremonial Grade?

First harvest refers to the earliest picking of the tea season, after the tea bushes have been carefully shaded for about 4 weeks. This shading process helps deepen the color, soften the flavor, and increase L-theanine, the amino acid associated with matcha’s calm, focused energy. The youngest leaves from this first picking are prized for their smooth texture, natural sweetness, and concentrated character.

“Ceremonial grade” is often used to suggest quality, but it is not an official or regulated standard in Japan or the United States. Because there is no governing definition, the phrase can appear on a wide range of matcha, from truly exceptional powders to lower-quality blends with added sugar and flavors. 

At Muracha, we choose to be more specific. Our matcha is selected for the qualities that actually matter: origin, harvest, shade-growing, stone milling, and a flavor profile with real depth.

Terroir: Yame, Japan

Yame sits in the mountains of Fukuoka Prefecture in southern Japan. The region accounts for less than 3% of Japan's total tea production but has built its entire identity around award-winning, high-grade matcha. Sharp day-night temperature swings, mountain fog, and the nutrient-rich soil of the Chikugo River valley encourage slower growth and deeper flavor concentration.The result is matcha with a distinctly smooth, rounded character: deep umami, mellow sweetness, a subtle nuttiness, and a clean finish with quiet complexity.

Cultivar: Yabukita

A cultivar is the specific variety of tea plant. Think of it the way you'd think of a grape in wine. Single cultivar matcha comes from one variety only, unblended, which means the flavor is a direct reflection of that plant and where it was grown.

Yabukita is Japan's most widely grown tea cultivar and a classic expression of Japanese green tea. Known for its balance and versatility, it offers a smooth, approachable profile with gentle umami, soft sweetness, and a clean finish. A natural choice for daily drinking.

Milling: Stone-Milled

Stone milling is a centuries-old practice where dried tencha leaves pass slowly between two granite wheels. The low-heat process keeps L-theanine and chlorophyll intact, the compounds responsible for matcha's calm focus and vivid green color. A single stone mill produces roughly 40g of matcha per hour.

Storage & Freshness

Our tins are designed with a double-lid closure: a soft-close outer lid and an inner airtight seal to help protect the color, aroma, and flavor of your matcha.

For daily use, keep your tin tightly closed and stored in a cool, dry place away from direct sunlight, heat, and moisture. For longer storage, keep unopened or less-frequently used tins in the refrigerator. Allow the tin to come to room temperature before opening to help prevent condensation.

When stored properly, unopened matcha can last up to one year. Once opened, matcha is best enjoyed within 60 to 90 days.

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Subscribers get early access to new releases, limited-edition drops, and restocks. As new products and sizes launch, you can swap your subscription to any item in our collection.

Yame No. 89 Matcha, 20g

$39.00

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Hands Behind the Harvest

Yame No. 89 is a single-estate release from a family-run tea farm in Yame, Japan, where matcha has been cultivated across generations.

The woman behind our first release began nurturing the fields at 19 and still oversees each harvest at 89 years old. Today, her family carries the work forward with the same patience, precision, and care.

Yame No. 89 reflects the region’s legacy and the craftsmanship of the people behind it.

COUNTER SCENES

Muracha, as it lives at home. A few of our favorite pours from the community.

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@nikimnash

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@christinabassrossetti

Preparation Guide

MEASURE

Measure 2 grams of matcha.

SIFT

Sift directly into your bowl.

POUR

Add 2oz of water, heated to 175 F. Never boiling.

WHISK

Whisk in a soft M motion until smooth and lightly foamed.

BUILD

Pour over 5oz of milk for a latte or water for a Matchacano. Serve hot or iced.

PAUSE

A quiet moment that carries you forward.

  • 5 stars: 22 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
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MK W.

My favorite matcha! I look forward to my morning latte every day!

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Shannon S.S.

Delicious. Very smooth. My 10 year old loved it!

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Nora K.

Best matcha on the market with the most beautiful branding!

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Bailey B.

This matcha is so high quality! I am obsessed! It's so delicious and it's my favorite!

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Lauren D.

New to matcha and love this! Feel better about it than my usual sugary coffee drink

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Lauren D.

New to matcha and love this! Feel better about it than my usual sugary coffee drink

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Shelly C.

I am obsessed with Muracha! It's the perfect ritual for setting the tone of my day. It's the smoothest, most wonderful taste and I love it heated with foam. So happy with my purchase!

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Madge E.

Beautiful in every way. The packaging, the story, the flavor, all of it. Thoughtfulness and care went into every ounce of this matcha's creation, and drinking it feels like a luxury. Will certainly be reordering!

E
Erica B.

I’ve tried a lot of matcha over the years, and Muracha has quickly become one of my favorites. The quality is incredible. It’s smooth, vibrant, and never bitter. You can really tell they care about sourcing a premium product.

I look forward to my morning matcha every day, and this has become my go-to. It mixes beautifully, has such a clean taste, and gives me steady energy without the crash. Whether you drink it traditionally or as a latte, it’s absolutely worth trying. Highly recommend!

R
Rachel O.

Muracha has quickly become a highlight of each day. The taste is incredible and quality is top notch. I'm so glad to have this part of my daily routine.

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Michelle S.

As a new matcha drinker, I wasn’t sure what to expect—this matcha won me over. The color alone is stunning: a vibrant, rich green that already hinted at its quality. Mu husband likes it hot, I ice mine with almond milk.

The flavor is smooth and well-balanced, with a gentle earthiness and just the right touch of natural sweetness. No bitterness, no harsh aftertaste—just clean, calming goodness in every sip.
You can tell this is high-quality matcha. It feels like something you’d get at a great café, but even better because you can enjoy it at home. If you’re just getting into matcha like I am, this is such a great place to start. I’ll definitely be ordering again.

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Sandra B.

Best Matcha ever for me. Beautiful color. Easy to prepaid. Smooth flavor. Exceptional Thank you

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Christen S.

The best matcha I’ve ever tasted! And also the prettiest tin.

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Danielle A.

I wasn't a matcha person... then I tried muracha! Love this product and can't wait to make matcha part of my week day ritual.

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KELLY A.

I am a black tea girlie and this Matcha is incredible. You can tell how high quality it is. Will be ordering again!

E
Erik G.

Elegantly crafted

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Chloe L.

Some of the best matcha I've ever had. This is the real deal. I just went to Japan and I'm happy to report this matcha is exactly like the kind you would get there. It's rich and balanced in the best way. Not to mention the packaging is gorgeous! Can't wait to place my next order.

K
Kelsie M.

Really high quality Matcha! Would also make a gorgeous gift for matcha lovers in your life. The packaging is stunning.

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Heather F.

Obsessed with the flavor (and packaging) of this matcha!! My only complaint is I wish there was more in the tin because I’m already almost out!

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Anonymous

Wonderful

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Nicole M.

Absolutely love this matcha. It has such a smooth, rich flavor without being bitter, and it mixes perfectly every time. The tin is SO beautiful and keeps everything fresh. Definitely the best matcha I've had!

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Michelle S.

This was an exquisite taste. This exceeds any sort of store-bought product you get on the market these days. Buying for everyone I know!